Who Is Soul Brewing?

Founder: Allen WallaceThe heart of the Soul Brewing Company is award winning brewer, Allen Wallace. After many years of planning and preparation, in 2018 Allen decided to open his own brewery and tap room. The microbrewery opened in March of 2020!

Contact Info
  • Soul Brewing Company
    41 Wheeler Ave.
    Pleasantville, NY 10570
    914-800-SOUL (7685)

    Wed-Thurs: 4pm-10pm
    Friday-Sunday: noon-10pm
    Mon-Tue: closed
  • info@soulbrewingco.com

Soul In The News

Following on our success at the Zoning Board of Appeals, our plans made the news!  We were interviewed, and a story, Microbrewery and Tasting Room Proposed for Downtown Pleasantville, appeared in the LoHud Journal.  Below is the text of the article which you can also see on lohud.com >


A “grain to glass” microbrewery and tasting room is proposed for downtown Pleasantville, NY, Soul Brewing, planned by village resident Allen Wallace, would go into a 2,000-square-foot space at 41 Wheeler Ave., which formerly housed a flower shop.

Wallace, who has brewed beer for more than 20 years, said it would be a cozy space inspired by what he and his wife saw during travels in Belgium and elsewhere in Europe.

“What we saw when we were there was every town had its baker, its butcher and its brewer, and we really sort of liked that model,” Wallace said. “So the idea is to essentially do the same thing in Pleasantville — create a brewery that's modeled more on that rather than being a production-type brewery. The idea is to serve the local surrounding area.”

Wallace said he would like to open by Memorial Day. Hours and other details are still to be determined.

“What we saw when we were there was every town had its baker, its butcher and its brewer, and we really sort of liked that model. So the idea is to essentially do the same thing in Pleasantville — create a brewery that's modeled more on that rather than being a production-type brewery. The idea is to serve the local surrounding area.”

Allen Wallace, founder Soul Brewing Company

The brewery/tasting room has received Zoning Board of Appeals approval and is now before the village Planning Commission. It will also depend on things such as getting a liquor license. 

Wallace, who's lived in Pleasantville for eight years, said his experience has given him a long list of beer recipes. Among those he plans to make are India Pale Ales (IPAs), a “nice easy-drinking oatmeal stout,” and various Belgian ales, including a sweet one that uses local wildflower honey. He plans to incorporate local ingredients when possible for his creations.

“It's a very small-volume brewery, which gives me room to experiment with doing a lot of different things because I'm just making small amounts all the time and it's constantly circulating,” he said.

The building, which most recently held Y Design Event Planning, is next to Tzatziki Grill. It is feet from the train station and flanked by restaurants and the The Black Cow coffeehouse that line Wheeler Avenue.

The idea is for Soul Brewing to be a largely open space, with a 1,150 square-foot tasting room and a 750 square-foot brewing area. Wallace envisions it being a community gathering place.

The microbrewery would join a downtown that has the Pleasantville Farmers Market, the Jacob Burns Film Center and apartments under construction on Washington Avenue. Village officials are also exploring whether to create a park, perhaps a half-acre in size, using part of Memorial Plaza.

As for the name, Soul Brewing, Wallace said it's inspired by at least a couple of things.

“I'm a huge fan of American soul music,” he said. And there's his focus on yeasts in his beer recipes: “Yeast is thought of as the soul of the beer.”

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T. Papoulas

Tue, 1/29/2019 - 5:25pm

Great article! Looking forward to seeing SOUL open this summer!